This program explores sales and marketing strategies. It focuses on the key issues involved in a successful sales strategy and methods for building customer loyalty. It updates on the latest negotiation skills for sales managers. It also addresses all perspectives affecting products sales and services including their pricing, design, manufacturing, distribution, and final sale. A perfect program for Managers and experienced professionals who wish to legitimize their industry knowledge through a DBA. This program uses the A.P.E.L. (Accreditation Prior Experiential Learning) system. It is addressed to 30 years old Managers, Entrepreneurs, Professionals having at least 5 years of industry experience. A Master's degree or equivalent is required to access the program. The entire course is carried out in Distance Learning.