3 PhD Programs in Marketing Management 2023
The PhD is a doctoral degree, specifically called a "doctor of philosophy" degree. This is misleading because PhD holders are not necessarily philosophers (unless they earned their degree in philosophy!). That said, PhD recipients are able to engage in thought experiments, reason about problems, and solve problems in sophisticated ways.
Bachelor of Marketing Management is an honorary program for undergraduates that centers on various aspects of marketing as a profession. The course touches on issues of management in relation to marketing plans and activities. It also builds a strong foundation on the issues of consumer behavior and marketing research.
- Marketing Studies
- Marketing Management