Strategic marketing is an advertising tool that companies use to help them reach their target audience in a way that is original and appealing to customers. Students in the field typically learn how to help create customer loyalty and brand attachment while also increasing demand. 

The PhD is a doctoral degree, specifically called a "doctor of philosophy" degree. This is misleading because PhD holders are not necessarily philosophers (unless they earned their degree in philosophy!). That said, PhD recipients are able to engage in thought experiments, reason about problems, and solve problems in sophisticated ways.

Part-time learning allows one to obtain a degree or qualification even if one cannot attend school on a full-time basis. One can learn at one's own pace, gradually accumulating credits that count towards a final qualification.