PhD Programs in Marketing Studies in South Africa
The PhD can vary depending on the institution and country in which it is awarded. Most scholars pursue a PhD because of strong motivation to contribute to the academic community as well as true curiosity about their chosen field of study.
Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
PhD Program in Marketing Studies in South Africa
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The student should develop applied and highly specialized competencies and practical skills in the acquisition, interpretation, comprehension, and application of marketing man ...