Doctoral Degrees in Marketing Management in South Africa
The PhD is a doctoral degree, specifically called a "doctor of philosophy" degree. This is misleading because PhD holders are not necessarily philosophers (unless they earned their degree in philosophy!). That said, PhD recipients are able to engage in thought experiments, reason about problems, and solve problems in sophisticated ways.
Marketing management deals with the management of a business’s marketing activities and resources. An academic program in the field might explore topics such as consumer decision making, marketing principles, brand image crafting and international marketing.
Doctorate in Marketing Management in South Africa
1 Results in Marketing Management, South Africa Filter
The student should develop applied and highly specialized competencies and practical skills in the acquisition, interpretation, comprehension, and application of marketing man ...