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Doctoral Degrees in Marketing Management in South Africa

The PhD is a doctoral degree, specifically called a "doctor of philosophy" degree. This is misleading because PhD holders are not necessarily philosophers (unless they earned their degree in philosophy!). That said, PhD recipients are able to engage in thought experiments, reason about problems, and solve problems in sophisticated ways.Marketing management deals with the management of a business&r… Read more

The PhD is a doctoral degree, specifically called a "doctor of philosophy" degree. This is misleading because PhD holders are not necessarily philosophers (unless they earned their degree in philosophy!). That said, PhD recipients are able to engage in thought experiments, reason about problems, and solve problems in sophisticated ways.

Marketing management deals with the management of a business’s marketing activities and resources. An academic program in the field might explore topics such as consumer decision making, marketing principles, brand image crafting and international marketing.

Doctorate in Marketing Management in South Africa

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Johannesburg , South Africa

The student should develop applied and highly specialized competencies and practical skills in the acquisition, interpretation, comprehension, and application of marketing man ... +

The student should develop applied and highly specialized competencies and practical skills in the acquisition, interpretation, comprehension, and application of marketing management principles. Through the Doctoral thesis, in which the qualification culminates, a qualifying student would show evidence of independent and original scientific work. -
PhD
Full-time
Part-time
2 - 4 years
English
Jan 2021
Campus
 

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